Another Media Failure: Invisible Threat Edition

By Karen Ernst

Despite how feisty I can be, I really do have sympathy for journalists writing about immunization. The impulse to try to please everyone in order to avoid the firestorm must be very strong.

But some stories are clear-cut. Take the documentary Invisible Threat. This documentary was created by high school students as part of a school-sponsored extracurricular project, funded by a Rotary Club grant. When the project was announced two years ago, it was simply going to be about the immune system. But immediately anti-vaccine crusaders pounced, so the students decided--on their own--to take a deeper look into the issue, and the result was a remarkable 40-minute documentary about immunization and the controversies surrounding it.

The release of the film didn’t quell anti-vaccine protests of course. In fact, the protests got uglier with many anti-vaxxers claiming that the students hadn’t even produced the film, that it was instead some nefarious project funded and produced by Big Pharma.

Among those rallying against this high school film project was Becky Estepp, who claimed that she was contacted by CHSTV students two years before the project was conceived. Becky Estepp is the communications director at the Elizabeth Birt Center for Autism Law and Society, which hosts the annual AutismOne conference, and through AutismOne and their friends at Focus Autism, she launched a PR attack against these high school students. I just want to highlight again--these anti-vaxxers launched an attack against children.

The outcry in traditional media has been deafening. Attacking high school students is deplorable and out of bounds.

But hang on. I should qualify the above sentence. The outcry hasn’t been universal. One station local to the students aired the controversy, and then interviewed Becky Estepp, allowing her to make defamatory accusations and innuendos. The journalist left them in the piece unchallenged. The unchallenged accusations included: the children are Pharma Shills; they were pawns of the adults who really made the movie. The news station, the NBC affiliate in San Diego, aired these accusations with absolutely no qualification, fact-checking, or opportunity for the students or their advisors to respond.

That this is a failure of journalism is obvious. But the failure goes beyond false balance. Airing falsehoods and accusations like this is intimidation. The repercussions will affect every child who wants to make a school-sponsored film and gain national attention for such a monumental task. I should not have to explain why a television station giving a platform to an adult seeking to intimidate high school students is wrong.

I wrote an email to the journalist responsible for the piece, Candice Nguyen, as well as her General Manager, Dick Kelley.

From info@voicesforvaccines.org

To candice.nguyen@nbcuni.com, dick.kelley@nbcuni.com

Dear Ms. Nguyen,

I am writing to express concern about a recent story you aired about Carlsbard High School documentary, Invisible Threat: http://www.nbcsandiego.com/news/local/Carlsbad-HS-Students-Caught-in-Vaccine-Controversy-270898341.html

As you noted at the beginning of the story, the students involved in this project were harassed by anti-vaccine activists trying to intimidate them out of doing the project. Once the project was complete, the campaign against these students continued.

So I was shocked that, in your story, you gave air time to one of the activists who worked hard to spread unsubstantiated innuendo in order to discredit these students. Furthermore, you left her unsubstantiated claims unanswered, even though each point she made was demonstrably exaggerated or false. In fact, the anti-vaccine activist you put in the story is a contributing editor of one of the organizations that has campaigned against the students and this film.

I want to emphasize that these students were in high school when they completed this school project. As with all extracurricular activities, these students had adult advisors. When a football team wins the state championship, no one asks why the coaches were there, too, and whether or not the championship was actually won by the adults. If people did raise those questions, no journalist would ever allow those detractors air time without proof of such allegations--especially allegations made against children.

I write a lot of reporters, and I understand the difficulties in reporting about immunization and in wanting to appeal to a very broad audience. However, your piece was the most egregious piece of journalism I have yet encountered because it gave airtime to someone who sought to poison the well against a group of children and had no proof of her allegations.

The only acceptable recourse is to air a full retraction of your segment. Please let me know when you plan on airing such a segment, and I will publicize far and wide your commitment to telling the truth and to protecting children against adult harassment and intimidation.

Sincerely,

Karen Ernst

Voices for Vaccines

I sent this X number of days ago. I have yet to get a response.  I will update if I hear anything from the station. It might take many more voices writing in to them for them to understand that such bad reporting is a big deal. Here is the link to the piece, which is still available on the NBC San Diego website. The email addresses are above should you be moved to e-mail your thoughts on the piece.

Invisible Threat: Speaking Up

In recognition of the national launch of the Invisible Threat movement on May 1st, 2014 the Moms Who Vax blog is participating in a blog relay to raise awareness of the threat the film explores—the anti-vaccine movement. Each day, a different blogger discusses his or her personal perspective of the film as part of an exciting ten-day countdown to a kick-off event for the film, which will be attended by national legislators at the Capitol Visitors’ Center in Washington, D.C.  You can follow along to find out how you can join us in this movement, arrange for a local screening of Invisible Threat, and continue our fight against infectious diseases.

Karen Ernst

Teenagers are amazing people. If you want to view the world through a lens of optimism and idealism, ask for a teenager’s perspective. My other career--the one I began long before I had children or embarked on my mission to get parents to pitch in and help prevent disease outbreaks--is teaching. I began my adult life as an English teacher and became who I am today because I spent my hours learning along with the teenagers who populated my classroom and my life.

So I am difficult to surprise with news about how incredible teens can be. Stories in the media detailing how these young people are transforming our world through their activism and creativity often feel like merely revealing the spirit of what it means to be on the cusp of adulthood.

But a group of student-film-makers has surprised me. By delving into the world of vaccine-preventable disease and rationally examining the claims of the anti-vaccine movement, the student-creators of Invisible Threat have done what many adults fail to do: discover the objective facts about vaccines. Before all of us pro-vaccine parents go patting ourselves on the back for arriving at the truth about immunization, we need to recognize that these teens have also gone above and beyond what most of us do. They’ve chosen to speak publicly about the importance of vaccination.

Most vaccinating parents are not telling their stories. Some of us are afraid to cause discord in our families and so we don’t speak up. We have looked at the science, but don’t want to start debate because it’s just not our area of expertise. So we remain silent, and by our silence we allow the anti-vaccine voice to be the default voice of parents.

The Invisible Threat filmmakers faced steep challenges when creating their documentary. They came to the topic green: with no experience with any vaccine-preventable disease, and largely unaware of the anti-vaccine movement, they read materials both for and against vaccines. They sought out experts and got their opinions. The interviewed anti-vaccine parents. They discussed among themselves what all the information meant and came to a conclusion that was both reasonable and in line with the scientific consensus: vaccines are safe and save lives.

Invisible Threat follows the evolution of their thoughts on vaccines, but behind the scenes, these students faced the same obstacles that we vaccine advocates face. Lisa Posard, parent volunteer and executive producer, explained that when news about the topic of this documentary first came out, anti-vaccine bloggers wrote about the teenagers. Anti-vaccine activists even called their school to try to convince them not to do the film.

Despite this harassment, the students were adamant that they would not be bullied out of tackling vaccines. These young people have done the hard part, and we can do something easy right now. We can invite our senators and representatives to an event on May 1st at 10am in Washington D.C. to discuss the issues behind the documentary.

Invisible Threat is a fantastic documentary, and we are fortunate the filmmakers had the moral fortitude to stand up to those who were trying to shout them down. Next time we are tempted to be quiet about vaccines because we don’t want to make enemies or because we aren’t up-to-date on all the latest science or because it takes effort and we are busy, we need to remember that making a difference means taking a risk. It might mean we have to hearken back to our youth and our days of idealism, when standing up for something was critically important. And what could be more critically important than the health of our children and our communities?

You have the ability to make a difference in our fight against infectious diseases. Follow the Invisible Threat Blog Relay and find out how you can be a part of the movement. Tomorrow's post will be hosted by MOMentumNation.  And be sure to like the Invisible Threat Facebook  and follow the filmmakers on Twitter @InvisThreat.